Why Did Genting’s Brand Value Jump 23% to Rank Ninth in Asean?
Genting broke into the region’s top 10 with brand value reaching US$6 billion, up 23%. Brand Finance credits improved operating performance and higher business volumes across its leisure and hospitality operations.
Stronger tourism demand in Malaysia and Singapore also supported the gain. Genting’s Brand Strength Index score of 92.1 out of 100 placed it among the region’s strongest brands.
What Is Behind Petronas’ 4% Brand Value Drop?
Petronas remained Asean’s second most valuable brand at US$13.8 billion in 2026. Its brand value fell 4%, which Brand Finance attributed to softer energy prices.
Brand Finance Asia Pacific managing director Alex Haigh said: “Petronas’ brand value this year reflects softer energy prices rather than weaker customer relationships, as perceptions of its reputation and reliability continue to strengthen at home.”
Petronas also topped Asean in Sustainability Perceptions Value at US$1.3 billion. Brand Finance cited its energy transition strategy, net-zero carbon emissions commitment, nature-related initiatives and efforts to support a just transition.
Petronas is not listed on Bursa Malaysia, so its ranking reflects the group’s brand rather than a traded share price. Investors looking for a listed proxy will find the numbers more relevant through Genting and Maybank.
How Did Maybank’s Brand Value Reach US$5.4 Billion?
Maybank (MAYBANK 1155) retained its place among the region’s 10 most valuable brands. Its brand value rose 4% to US$5.4 billion.
The ranking came as the banking group completes its M25+ strategy and prepares to embark on its next phase, ROAR30. That timing gives shareholders a clear marker to track how the brand performs under the new plan.
Which Other Malaysian Brands Gained in the Asean 500 2026 Ranking?
Several other Malaysian names recorded gains in the same ranking:
- CelcomDigi
- AirAsia Group
- Malaysia Airlines
- Tenaga Nasional
- KPJ Healthcare
- Pantai
- Takaful Malaysia
Across Asean, the combined value of the 500 brands rose 8% to US$315.6 billion in 2026. Alex Haigh said Malaysia’s presence among the region’s 10 most valuable brands across energy, leisure and banking reflects the strength of its leading companies.
What to Track at Genting and Maybank Next
For Genting, the key drivers are its leisure and hospitality business volumes and tourism demand in Malaysia and Singapore. These are the lines that carried the 23% brand value gain.
For Maybank, the M25+ completion and the start of ROAR30 are the milestones to watch. Investors may want to compare how each brand’s value moves over the next Brand Finance cycle, using tools such as AI Stock Analysis for Malaysians to organise their own checks.
Key Takeaways
- Genting climbed two spots to ninth in Asean, with brand value up 23% to US$6 billion and a Brand Strength Index score of 92.1.
- Petronas stayed second at US$13.8 billion, though its brand value fell 4% on softer energy prices.
- Maybank (MAYBANK 1155) rose 4% to US$5.4 billion as it moves from M25+ to ROAR30.
- Seven other Malaysian brands, including CelcomDigi and AirAsia Group, recorded gains.
This article is general information, not personalised advice. Brand valuations are Brand Finance estimates and do not reflect share prices. Do your own research before making any investment decision.
Frequently Asked Questions
What is Genting’s brand value in the Asean 500 2026 ranking?
Genting’s brand value reached US$6 billion in the Brand Finance Asean 500 2026 report, up 23%. The group climbed two spots to ninth place in the region.
Is Petronas listed on Bursa Malaysia?
No, Petronas is not listed on Bursa Malaysia. Its brand value was US$13.8 billion in 2026, down 4%, according to Brand Finance.
How much is Maybank’s brand value in 2026?
Maybank’s brand value rose 4% to US$5.4 billion in the Asean 500 2026 report. Its stock code on Bursa Malaysia is MAYBANK 1155.
Which Malaysian brands are among Asean’s most valuable?
Petronas in energy, Genting in leisure and Maybank in banking are the three named in the report. Brand Finance said their presence reflects the strength of Malaysia’s leading companies.
Source: View Original Article — The content is based on the original publisher. Refer to the original content for accurate info. Contact us for any changes.
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Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research before making investment decisions.
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