Japan’s Kochi Yuzu Eyes Malaysia Halal Market at MIHAS

Why Is Japan’s Kochi Yuzu Targeting the Malaysia Halal Market?

Yuzu from the Kochi region is positioning itself for Malaysia’s halal food demand. Akihisa Ikeda, director of the Kochi representative office in Singapore, told Bernama the region has joined MIHAS 2026 under the Japan Pavilion.

Kochi already exports some yuzu products to Malaysia. Ikeda said many other product categories remain untapped.

Which Kochi Companies Are Exhibiting at MIHAS 2026?

Two Kochi companies are exhibiting at the event:

• Kochi Ice Co Ltd, which makes desserts using yuzu and other citrus fruits.
• Umaji Village Agricultural Cooperative, which represents yuzu growers.

Ikeda said this is the region’s first participation in MIHAS, as demand for halal food rises.

Which Yuzu Products Are Already Sold in Malaysia?

Several Kochi yuzu products are already on the market:

• Frozen yuzu-juice desserts, halal-certified, served at Japanese restaurants.
• Umaji yuzu drinks and jam, found in Malaysian grocery stores, all halal-certified.

Ikeda said most Japanese yuzu products are still new in Malaysia. In France, chefs use yuzu-based flavourings to improve their dishes, he added.

Why Is Kochi Holding Prices Despite Rising Costs?

Producers will make no price adjustment for now, even as packaging and other raw material costs rise. The priority is protecting the quality of Kochi yuzu products, Ikeda said.

Yuzu is grown in mountain villages in Kochi and processed into drinks and seasonings for export. Kochi’s exports already reach Europe and the United States, and the region now wants a larger share of Asian markets, including Malaysia and Singapore.

Is a Bursa-Listed Stock Linked to Kochi Yuzu?

The report names no Bursa Malaysia-listed company and gives no stock code. It also does not say whether Kochi Ice Co Ltd or Umaji Village Agricultural Cooperative is listed anywhere.

Investors may want to watch whether the distribution push in Malaysia gains traction. Ikeda said producers are focused on expanding distribution channels here, encouraged by positive market reaction.

Key Takeaways

• Kochi’s yuzu producers are exhibiting at MIHAS 2026 under the Japan Pavilion.
• Kochi Ice Co Ltd and Umaji Village Agricultural Cooperative are the two exhibiting companies.
• Frozen yuzu desserts and Umaji’s drinks and jam are already halal-certified and sold in Malaysia.
• No price adjustment is planned for now, despite rising packaging and raw material costs.
• The report names no Bursa Malaysia-listed company or stock code.

Disclaimer: This article is for general information only and is not investment advice. Do your own research and check official exchange filings before making any decision.

Frequently Asked Questions

Which Kochi companies are exhibiting at MIHAS 2026?

Kochi Ice Co Ltd, which makes yuzu desserts, and Umaji Village Agricultural Cooperative, which represents yuzu growers, are exhibiting. The Kochi region joined the event under the Japan Pavilion.

Is Japanese yuzu halal certified in Malaysia?

Yes, according to the report. Frozen yuzu-juice desserts from Kochi and Umaji’s yuzu drinks and jam are all halal-certified and sold in Malaysia.

Is Kochi yuzu listed on Bursa Malaysia?

The report does not name any Bursa Malaysia-listed company or stock code linked to Kochi yuzu. Check official exchange filings for any company you follow.

Are Japanese yuzu product prices rising in Malaysia?

Kochi producers say they will make no price adjustment for now, even though packaging and raw material costs are rising. Their stated priority is maintaining product quality.

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Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research before making investment decisions.

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